Musara et al
Greener Journal of Agricultural Sciences Vol. 4 (7), pp. 302-309, August 2014.
ISSN: 2276-7770 © 2011 Greener Journals
Manuscript Number: 070814297
Debunking the Sorghum- Based Stock Feed Final Markets in Lusitu, Zambia: A Critical Success Factor Analysis Approach
Musara Joseph P.1, Dube Lighton2*, and Bediako Joyce1
1Faculty of Agriculture and Natural Resources, Africa University, P. O Box 1320, Mutare, Zimbabwe.
2Faculty of Commerce and Law, Zimbabwe Open University, National Office, P.O Box MP 111, Mt Pleasant, Harare, Zimbabwe.
*Corresponding Author’s Email: dubelig @gmail .com
Sorghum is an integral small grain in the economy of Zambia. The government has in recent years partnered with the private sector to strengthen value addition for the crop. This study was conducted from July to December 2013. The objective of this study is to present a Critical Success Factor (CSF) analysis of the sorghum- based stock feed final markets in Lusitu farming communities of Chirundu District, Zambia. This was achieved by using questionnaires, semi-structured interviews and focus group discussions. The radar charts were generated based on CSF analysis to explain dynamics of the final markets. A currency conversion rate of 1USD = 5 Zambian Kwacha was used. Study findings show that small consumers are mainly concerned with the prices while the large consumers aspire for price, delivery reliability and provision of financial support. On the other hand, suppliers place emphasis on conformance to buyer specifications as a sign of competence whereas buyers are more concerned with credit facilities and flexibility. It was recommended to provide marketing information to final consumers through establishing marketing linkage platforms within their localities.
Keywords: CSF, sorghum, stock feed, final, markets.
Babie, E (1998). The Practice Of Social Research, 8th Edition, Belmont: Wadsworth
Barnes, J (2000). Domestic Market Pressures Facing the South African Automotive Components Industry. Research Report No. 33, School of Development Studies, University of Natal, Durban
Chagwiza G, Zivenge E, Chivuraise C, Munyati V & Musara JP (2012). An Assessment on Factors Affecting Urban Vegetable Production in Harare, Zimbabwe. Global Advanced Research Journal of Agricultural Science (ISSN: 2315-5094) Vol. 1(8) pp. 210-215.
Chimai, BC (2011). Determinants of Technical Efficiency in Smallholder Sorghum Farming in Zambia. MSc Thesis. Department of Agricultural, Environmental and Development Economics. Ohio State University, Columbus, Ohio.
De Klerk, L (2007). Using Social Innovation To Create An Enabling Environment For Start-Up Farmers To Successfully Compete Within The Marketplace. FARA-SADC Regional Dialogue, Johannesburg, South Africa.
DFID (2008). Making Value Chain Work Better For The Poor: A Tool book For Practitioners Of Value Chain Analysis. http://www.valuechains4poor.org/toolbook.php [Accessed on 11/05/ 2013]
Erickson, SP, Akridge, JT, Barnard, FL, & Downey, DD (2002). Agribusiness Management. McGraw Hill Companies, New York.
FARA (Forum for Agricultural Research in Africa). 2012. Making Things Happen: Stories From The Field-Series 1. FARA. Accra. Ghana.
Gereffi, G, Humphrey, J and Sturgeon, T (2005). The Governance of Global Value Chains. Review of International Political Economy, 12 (1): 78–104.
Hamukwala, P, Tembo, G, Erbaugh, JM, & Larson, DW (2010). Sorghum and Pearl Millet Improved Seed Value Chains in Zambia: Challenges and Opportunities for Small Holder Farmers.
IDAF (2009). Value Chain Analysis for Selected Commodities: Institutional Development across the Agri-Food Sector, May 2009
Kaplinsky, R & Morris, M (2002). A Handbook for Value Chain Research. Prepared For IDRC
Porter, ME (1990). The Competitive Advantage of Nations. New York: Free Press
Sanogo I (2010). Market Analysis Tool - How To Conduct A Food Commodity Value Chain Analysis? World Food Programme and VAM food security analysis
Schmitz, H (2005). Understanding And Enhancing The Opportunities Of Local Producers In The Global Garment And Footwear Industry: What Does The Value Chain Approach Offer? IDS, Brighton
Trienekens, JH (2011). Agricultural Value Chains in Developing Countries a Framework for Analysis, International Food and Agribusiness Management Review 14 (2): 51-82
UNIDO (2009). Agro-Value Chain Analysis and Development. The UNIDO Approach: A Staff Working Paper. Vienna
USAID (2009). Staple Foods Value Chain Analysis: Country Report – Malawi. November 2009World Bank (2008). Quantitative Value Chains for Key Crops in Malawi