Greener Journal of Agricultural Sciences

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Greener Journal of Agricultural Sciences Vol. 7 (1), pp. 039-046, March 2017.

 ISSN: 2276-7770 

Research Articles

Manuscript Number: 021317024



Problems in Marketing Channels of Lychee: Case Study in Luc Ngan District, Northern Vietnam


*Do Thi My Hanh, Nguyen Anh Tru, Tran Huu Cuong, Do Quang Giam, Le Huu Anh and Nguyen Van Phuong


Faculty of Accounting and Business Management, Vietnam National University of Agriculture


The Thieu lychee has been indicated as a main crop, which contributes to implementing poverty reduction and improving income for many farm households, especially in Luc Ngan district, Bac Giang province, Northern Vietnam. In 2015, planted area and productivity of the Thieu lychee in this province accounted for 31,000 hectares and 195,000 tons respectively and total revenue from this product reached VND4,600 billion. In 2016, producers in Luc Ngan district, Bac Giang province harvested 130,000 tons of the Thieu lychee and the price of this product has fluctuated from VND10,000 to VND30,000 per kilo which was much higher than that of previous years. These achievements result from applying the VIETGAP and GLOBALGAP routines in producing lychees and especialy from promoting and facilitating the coordination mechanisms among stake-holders in Luc Ngan’s lychee supply chain. However, numerous concurrent issues are interrupting the coordination among the stakeholders, such as lack of agribusinesses in marketing products, small-scale production, inefficient operations of cooperatives and inconsistent policies. Therefore, this paper will analyse the current linkage models in production and marketing of the Luc Ngan’s Thieu lychee in order to point out the advantages and issues of the current linkage models, as well as propose recommendations to facilitate linkage models and to improve the coordination efficiency.


Keywords: Challenges, linkage, the Thieu lychee, Luc Ngan district, coordination efficiency.

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