Do et al
Greener Journal of Agricultural Sciences Vol. 7 (1), pp. 039-046, March 2017.
Manuscript Number: 021317024
Problems in Marketing Channels of Lychee: Case Study in Luc Ngan District, Northern Vietnam
*Do Thi My Hanh, Nguyen Anh Tru, Tran Huu Cuong, Do Quang Giam, Le Huu Anh and Nguyen Van Phuong
Faculty of Accounting and Business Management, Vietnam National University of Agriculture
The Thieu lychee has been indicated as a main crop, which contributes to implementing poverty reduction and improving income for many farm households, especially in Luc Ngan district, Bac Giang province, Northern Vietnam. In 2015, planted area and productivity of the Thieu lychee in this province accounted for 31,000 hectares and 195,000 tons respectively and total revenue from this product reached VND4,600 billion. In 2016, producers in Luc Ngan district, Bac Giang province harvested 130,000 tons of the Thieu lychee and the price of this product has fluctuated from VND10,000 to VND30,000 per kilo which was much higher than that of previous years. These achievements result from applying the VIETGAP and GLOBALGAP routines in producing lychees and especialy from promoting and facilitating the coordination mechanisms among stake-holders in Luc Ngan’s lychee supply chain. However, numerous concurrent issues are interrupting the coordination among the stakeholders, such as lack of agribusinesses in marketing products, small-scale production, inefficient operations of cooperatives and inconsistent policies. Therefore, this paper will analyse the current linkage models in production and marketing of the Luc Ngan’s Thieu lychee in order to point out the advantages and issues of the current linkage models, as well as propose recommendations to facilitate linkage models and to improve the coordination efficiency.
Keywords: Challenges, linkage, the Thieu lychee, Luc Ngan district, coordination efficiency.
Duc Tho (2014). Nhộn nhịp ở vùng vải thiều Global GAP. http://baobacgiang.com.vn/bg/luc-ngan/vai-thieu/164875/nhon-nhip-o-vung-vai-thieu-global-gap.html
Loan TT, Pabuayon IM, Catelo SP & Sumalde ZM (2015). Determinant Competitiveness of Lychee Industry in Vietnam. Global Journal of Science Frontier Research, 15(6).
Mitra SK, & Pathak PK (2008). Litchi production in the Asia-Pacific region. In III International Symposium on Longan, Lychee, and other Fruit Trees in Sapindaceae Family 863 (pp. 29-36).
Nguyen Quynh (2016). Bắc Giang có 1.000 tấn vải thiều chuẩn GlobalGAP dành cho xuất khẩu. http://vov.vn/kinh-te/bac-giang-co-1000-tan-vai-thieu-chuan-globalgap-danh-cho-xuat-khau-522514.vov
Oxfarm (2015). Understanding farmer’s cooperation and linkage in agricultural production to promote farmers’ rights, voices, and choices: findings and policy recommendations. Hong Duc Publisher.
To Uyen (2016). Bắc Giang tổ chức tuần lễ tiêu thụ vải thiều Lục Ngạn tại Hà Nội, http://thoibaotaichinhvietnam.vn/pages/nhip-cau-tieu-dung/2016-06-19/bac-giang-to-chuc-tuan-le-tieu-thu-vai-thieu-luc-ngan-tai-ha-noi-32783.aspx
Tru NA., Hanh DTM, Phuong NV., & Cuong TH (2012). Linkages in production and distribution of exported vegetables: perspectives of farmers and firms in Luc Nam District, Bac Giang Province, Vietnam. Vietnam. J. ISSAAS, 18, 113-130.
Call for Articles/Books/Thesis
Call for Scholarly Articles
Authors from around the world are invited to send scholary articles that suits the scope of this journal. The journal is currently open to submissions and will process and publish articles daily, immediately they are ready.
The journal is centered on quality and goes about its processes in a very timely fashion. Seasoned editors/reviewers will be consulted to review each article(s), profer quality evaluations and polish the articles with expertise before publication.
Use our quick submit button to submit or simply send your article(s) as an e-mail attachment to firstname.lastname@example.org or email@example.com.
Call for Books
You are also invited to submit your books for online or print publication. We publish books related to all academic subject areas. Submit as an e-mail attachment to firstname.lastname@example.org.