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Total Business Management
Dr. Nasser Fegh-hi Farahmand
Department of Industrial Management, Tabriz Branch, Islamic
Azad University, Tabriz, Iran
E-mail:
farahmand@iaut.ac.ir, Mobile phone:
0098-914-1130172 |
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This paper
describes the corporate-wide approach to Total Business
Management (TBM) at organizations. TBM, referring to the
internal systematic approach of the organization’s
management and leadership to strive for business performance
excellence, and Total Business Policy (TBP) referring to all
those measures through which one creates and strengthens
confidence and trust in outsiders, especially customers,
towards the organization’s abilities and products.
Naturally, TBP is a part of TBM. The paper reviews the
strategy implementation, strategic control, business
metrics, business channels and performance measurement
literature to develop a conceptual model and research
propositions. Current performance measurement guidelines are
too generic for business managers and too reliant on
financial measures.
Keywords: Total Business Management, Total Business
Policy. |
