Greener Journal of Economics and Accountancy Vol. 1 (1), pp. 001-007, January 2012.
ISSN: 2354-2357 © 2011 Greener Journals
Total Business Management
Dr. Nasser Fegh-hi Farahmand
Department of Industrial Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
E-mail: farahmand @iaut .ac.ir, Mobile phone: 0098-914-1130172
This paper describes the corporate-wide approach to Total Business Management (TBM) at organizations. TBM, referring to the internal systematic approach of the organization’s management and leadership to strive for business performance excellence, and Total Business Policy (TBP) referring to all those measures through which one creates and strengthens confidence and trust in outsiders, especially customers, towards the organization’s abilities and products. Naturally, TBP is a part of TBM. The paper reviews the strategy implementation, strategic control, business metrics, business channels and performance measurement literature to develop a conceptual model and research propositions. Current performance measurement guidelines are too generic for business managers and too reliant on financial measures.
Keywords: Total Business Management, Total Business Policy.