Greener Journal of Educational Research Vol. 3 (6), pp. 266-278, August 2013
Manuscript Number: 061013656
The Potential Impact of Value Chains to Physical Education as a Curriculum Subject
Tinny Margaret Muswazi
Senior Lecturer, Zimbabwe Open University.
Email: tmmuswazi @ yahoo.co.uk
This paper focuses on Physical
Education (PE) as a curriculum subject which is struggling
in the education system from the local to the international
level. The paper relied on document analysis, unstructured
interviews and observations. It will give an understanding
of value chain as it has developed since Porter (1985)
popularized it. The paper attempts to transform the
treatment of the subject in the school system and in general
by creating and taking advantage of value chains. It will
identify and analyse both the primary and support activities
that can form the value chains in the subject. The paper
examines success theories of value chains in business and
suggests that PE should be treated like a business since it
culminates into sport which is itself a business. The paper
will show that even though it is not treated like a business
in the education system, PE encounters competitive forces
such as those experienced in business. The paper will also
show how each independent partner can be known to every
other partner, all of whom should acknowledge that they are
connected to the demand side of the market. It will show the
importance of specialization to eradicate assumptions that
PE can be anybody’s job.
Keywords: Physical Education, value chain.
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