Greener Journal of Educational Research

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Greener Journal of  Educational Research Vol. 3 (6), pp. 266-278, August 2013

 ISSN: 2276-7789 

Research Paper

Manuscript Number: 061013656


The Potential Impact of Value Chains to Physical Education as a Curriculum Subject


Tinny Margaret Muswazi


Senior Lecturer, Zimbabwe Open University.


Email: tmmuswazi @


This paper focuses on Physical Education (PE) as a curriculum subject which is struggling in the education system from the local to the international level. The paper relied on document analysis, unstructured interviews and observations. It will give an understanding of value chain as it has developed since Porter (1985) popularized it. The paper attempts to transform the treatment of the subject in the school system and in general by creating and taking advantage of value chains. It will identify and analyse both the primary and support activities that can form the value chains in the subject. The paper examines success theories of value chains in business and suggests that PE should be treated like a business since it culminates into sport which is itself a business. The paper will show that even though it is not treated like a business in the education system, PE encounters competitive forces such as those experienced in business. The paper will also show how each independent partner can be known to every other partner, all of whom should acknowledge that they are connected to the demand side of the market. It will show the importance of specialization to eradicate assumptions that PE can be anybody’s job.
 Keywords: Physical Education, value chain.

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