Greener Journal of Business and Management Studies

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Greener Journal of  Business and Management Studies  Vol. 3 (2), pp. 091-098, February 2013

 ISSN: 2276-7827  

Research Paper

Manuscript Number: 122412344


Women Ecopreneurship- A Case Study from Emerging Country


      1Ms. Ashima Bhatnagar, 1Dr. D. Y. Patil Vidyapeeth, 

*2Dr. Broto Rauth Bhardwaj and 3Ms. Shikha Gandhi


1BVIMR, New Delhi

Research Cell, BVIMR, New Delhi

BVIMR, New Delhi


*Corresponding Author’s Email: brotorauth @


Purpose: The purpose of this paper is to extend research into social and ecological entrepreneurship. It aims to examine how ecopreneurs can create an economically viable business whilst retaining their core environmental and social values. Market systems have adversely affected the environment by: (a) failing to deal with negative environmental externalities and (b) undervaluing natural resources, leading to their over-exploitation and depletion. Governments have sought to deal with the problem through a mix of command-and-control and market-based instruments, with limited success. One of the most potent alternatives for dealing with such market failures is ecopreneurship, which refers to a process by which entrepreneurs introduce eco-friendly (or relatively more eco-friendly) products and process into the marketplace. In this paper a theoretical framework to assess the emergence of ecopreneurship in a given society or industry is presented. Likewise nowadays women entrepreneurs are getting adopted to F Commerce which is actually based on Facebook. 
When in June this year, American rapper Snoop Dogg launched a fragrance on his FB shop. Shop snop now, he also offered a discount to 13 million followers. It all depended on the ‘likes’. For every 100 ‘likes’, Dogg slashed the perfume’s price down by 10% . A first -of -its-kind. It seems like international and Indian brands are adamant to turn 2012 into the year of facebook Commerce or E-Commerce. Fashion labels Burberry, Chanel and Bulgari are using Facebook to reach their respective e-commerce sites.
Methodology: To do this study, the research was conducted through descriptive analysis and apart from that data was collected through telephonic interview with the women entrepreneurs.
Findings: This paper has helped us to know how effectively information technologies are making everything green; even entrepreneurs are now also known as ecopreneurs.
According to a recent WWD report which quoted Scott Galloway, New York University marketing professor and co-founder of NYU tank. Luxury Lab, “[Burberry] is getting more traffic from Facebook than Google. It’s the largest source of traffic to its site. Brands are now transitioning from spending money traditionally to facebook programmes; all of this [Facebook] traffic and investment is leading towards commerce”.

Keywords: entrepreneurship, women entrepreneurship, ecopreneurship, case study

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