Bhardwaj and Malhotra
Greener Journal of Business and Management Studies Vol. 3 (4), pp. 180-193, May 2013
ISSN: 2276-7827 © 2011 Greener Journals
Manuscript Number: 122412343
Green Banking Strategies: Sustainability through Corporate Entrepreneurship
*Dr. Broto Rauth Bhardwaj and Aarushi Malhotra
Bharati Vidyapeeth University, Institute of Management and Research, New Delhi, India
*Corresponding Author’s Email: brotorauth @ yahoo. com
"Green Banking", an effort by the banks to make the industries grow green and in the process restores the natural environment. This concept of "Green Banking" will be mutually beneficial to the banks, industries and the economy. Not only will "Green Banking" ensure the greening of the industries but it will also facilitate in improving the asset quality of the banks in future. The paper aims to study the various models of green banking practices adopted by Indian companies to grow. The research methodology is based on case study method. The findings of the research study show that the banks which are adopting the green banking practices influence the performance of the organization. The managerial implications and discussions are also given.
Key words: corporate entrepreneurship, green banking strategies, sustainability.