Greener Journal of Business and Management Studies

Open Access



Subscribe to 

our monthly News letters

Impact Calculation

Greener Journal of  Business and Management Studies  Vol. 3 (4), pp. 174-179, May 2013

 ISSN: 2276-7827 ©  2011 Greener Journals

Research Paper

Manuscript Number: 010613360


A Structural Analysis of Honey Trade Flow into Ganye and Toungo Local Government Areas of Adamawa State, Nigeria


1Dia, Y.Z.*,  2Mshelia, S.I.  3Zalkuwi, J. and  4Gwandi, O.


1Dept. of Agricultural Extension, Adamawa State College of Agriculture P.M.B. 2088 Ganye, Nigeria

2Dept. of Agricultural Economics and Extension, Modibbo Adama University of Technology    P.M.B. 2076 Yola, Adamawa State, Nigeria

3Dept. Of Agricultural Economics and Extension, Adamawa State University, P.M.B. 25, Mubi, Nigeria

4School of Agriculture, Federal Polytechnic P.M.B. 35 Mubi, Adamawa State, Nigeria.


1*Corresponding Author’s Email: yahayadia @ yahoo. com


A structural analysis of honey trade flow into Ganye and Toungo local Government Areas of Adamawa State using total value of purchases index of measurement of market share was conducted in 2011. A total of 100 honey marketers were selected using a multi-stage sampling method. Structured questionnaire and interview schedule were used in the collection of marketing information from the marketers. Descriptive statistics and Gini coefficient were used in data analysis. Results revealed that majority (89%) of the honey marketers were male and 81% were married. Sixty-six percent of the marketers belong to the age range of 30 – 49 years. Most (74%) of the marketers were farmers. Results further revealed that Cameroon Republic contributed 81.97% of the volume of honey sold in the study area while only 18.03% was produced locally. The sellers’ concentration was medium in the market with Gini coefficient of 0.62683. This implied that there was inequality in the concentration of sellers and sale revenue, and the honey market was imperfect. It was also revealed that most (95%) of the marketers sell their product immediately after purchase. The market performance was estimated to be 48.91% as indicated by the marketing margin. The honey market is monopolistically competitive and profitable.

Keywords: Structural analysis, Honey, Market, Trade flow, Adamawa State.

Return to Content       View Reprint (PDF) (214KB)