Greener Journal of Business and Management Studies

Open Access

Mazuru et al

Greener Journal of  Business and Management Studies  Vol. 3 (8), pp. 351-360, October 2013

 ISSN: 2276-7827 ©  2011 Greener Journals

Research Paper

Manuscript Number: 102113912


Green Information Technology and its Implication for Business Strategy in the Banking Sector in Zimbabwe


1Walter Mazuru, *2Nhamo Mashavira, 3Clainos Chidoko


1ZB Bank, Masvingo, Zimbabwe.

2Faculty of Social Sciences, Great Zimbabwe University, Zimbabwe.

3Faculty of Commerce, Great Zimbabwe University, Zimbabwe.


*Corresponding Author’s Email: mashaviranhamo @


Green IT represents a set of initiatives developed to reduce the carbon footprint of corporate IT. Given the high cost structures exhibited by the financial services industry and high dependence on information communication technologies, implementing Green IT is regarded the best alternative for the industry. This study sought to determine the gap in the uptake of Green IT by the financial services industry in Zimbabwe through the use of a multiple case research design. The results of the study show that the financial services industry is still in the primitive stages of embracing Green IT initiatives with their quest being hampered by inadequate resources. The study concluded that banks that have not yet adopted Green IT are missing out on improving their operational efficiency in an environmentally friendly manner. Banks are recommended to adopt eco-efficient strategies making Green IT a strategic input. 

Keywords: Green IT, Financial Services, Banking Sector, Eco-efficient.

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