Greener Journal of Business and Management Studies

Excellence and Timeliness

Change Language

New Block 2

Greener Journal of  Business and Management Studies  Vol. 5 (1), pp. 037-046, March 2015

 ISSN: 2276-7827 

Research Paper

Manuscript Number: 021615030


DOI: http://doi.org/10.15580/GJBMS.2015.1.021615030

 

The Impact of the Application of Green Marketing Criteria on Marketing Performance

 

Dr. Abdullah Mohammad Hersh, Dr. Abdelmo'ti Suleiman Aburoub, Dr. Mahmoud Mohammed zyood

 

1Al Balqa Applied University. Email: Abdullah.hersh @ gmail.com

2King Abdulaziz University-KSA. Email: emad75 @ hotmail.com

King Abd Alaziz university - KSA.

 

Corresponding Author’s Email: Abdullah.hersh @ gmail.com


Abstract


Green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand, government’s confidence and others who are working to protect the environment on the other hand. The survival of organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise from its work. Therefore, this study aims to identify the impact of the application of green marketing standards on the marketing performance of Rabigh Refining and Petrochemical Company (Petro Rabigh), and in order to achieve this goal, a questionnaire was designed and distributed to the management of Refining and Petrochemical Company (Petro Rabigh) at its all levels (upper, middle and lower) to take their opinions, analysis them and extract the results of the study. The study has reached a conclusion that green marketing is a criteria that has a strong and direct relationship in achieving an effective marketing performance, with the exception of profitability where the relationship was weak. Also, the standard of social responsibility has the greatest impact on the marketing performance of Refining and Petrochemical Company (Petro Rabigh). however, the least one was the standard of service. The study found that the impact of green marketing standards on the marketing performance with the existence of the four variables of organization's culture that became homogeneous and there were no differences in influence between them.

 

Keywords: Green marketing, marketing performance, the organization's Culture.



References


Abu Bakr M, (2002). The administrative organization in contemporary companies, University House, Cairo.

 

Al-Nuaimi MA, (2009). The Contemporary Quality Management, fourth edition, Yazouri for publication, Amman, Jordan

 

Al-Dosari JF, (2007). Organizational culture in security organizations and their role in total quality application, Unpublished Ph.D Thesis, University of Naif for Security Sciences, Riyadh, Saudi Arabia.

 

Al-Omian MS, (2005). The Organizational behavior in business organizations, Wael Press for publication. Amman,Jordan.

 

Al-Saeed IM, (2009). Strategic Management, concepts and application areas, Arab office, Egypt.

 

Alter S, (2002). Information system: the foundation of e-business , (4nd ed.). Prentice Hall. New Jersey.

 

Ambler T, Roberts J, (2005). Beware of the Silver Metric: Marketing Performance Measurement has to be Multidimensional,” Centre for Marketing working paper, No. 05-709.

 

Anderson, E. et al. (1994) Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing 58 (3) 53-66.

 

Armstrong JS, Collopy F, (1996). Competitor orientation: effects of objectives and information on managerial decisions and profitability. Journal of Marketing Research. 33. (2):188-199.

 

Asiegbu F, Awa O, Akpotu C, Ogbonna B, (2011). Sales force competence development and marketing performance of industrial and domestic products firms in Nigeria, Far East Journal of Psychology and Business. Vol. 2, No. 3 pp. 43-59

 

Bakri T, (2006). Marketing: contemporary Principles and concepts, Yazori press for publication and distribution, Amman, Jordan. P. 25.

 

Bakri T, (2008), marketing strategy, Yazouri press for Publishing and Distribution, Amman, Jordan.

 

Bakri T, Al-Nouri, A (2009). Green Marketing, Yazouri Press for publication and distribution, first edition, Amman, Jordan.

 

Buxel H. and Wiedmann KP, (2005). Corporate Reputation Management in Germany; Results of an Empirical Study. Corporate Reputation Review 8, no. 2: 145-163.

 

Carroll AB, (1999). Corporate social responsibility: Evolution of a definitional con¬struct. Business & Society, 38(3), 268–295.

 

Chandra P, (1997). Financial Management: Theory and Practice.

 

Charter M, Polonsky M. (1999). Ed Greener Marketing, Greenleaf Publishing Sheffield: UK.

 

Clark BH (1999). Marketing performance measures: history and interrelationships. Journal of Marketing Management. 15(8):711-732.

 

Clark B, Ambler T, (2001). Marketing Performance Measurements: Evolution of Research and Practice. International Journal of Business Performance Management. 3 (2\3\4):231-244

 

Clark B, Abela A, Ambler T, (2006). An information processing model of marketing performance measurement. Journal of Marketing Theory and Practice, 14(3): 191–208

 

Drucker PF (2000). Management & leadership — Organization of people and work around information, Video, Vol. 3, MTS Publishing, Naperville,

 

Fornell C et al., (1996). The American Customer Satisfaction Index: Nature, Purpose and Findings, Journal of Marketing 60, no. 4 p.7-18

 

Friedman M, (1970). The social responsibility of business is to increase its profits. New York Times Magazine (September 13).

 

Ghalibi T and Idris W, (2009), Management Strategy "integrated systematically perspective, 2nd edition, Wael press for Publishing and Distribution, Amman, p. 524

 

Gharbaouiو AA, Azim M, (2007). Contemporary Marketing. University House, Egypt, p. 269.

 

Harem H, (2009). Organizational behavior, individuals and groups behavior in business organizations, Al-Hamed for Publishing and Distribution, Amman, Jordan

 

Henion K, Kinnear T, (1976), A guide to ecological marketing”, in Karl E. Henion and Thomas C. Kinnear (Eds). Ecological Marketing. Colombus, Ohio: American Marketing Association

 

Ittner C, Larcker D. (2003). Coming up short on nonfinancial performance measurement. Harvard Business Review.USA.

 

Jawad S (2010), management information systems, Warraq Foundation for Publishing and Distribution, Amman, Jordan

 

Jawdh M, Abdul L, Abdul L, (2010). The organizational culture and its impact on the job satisfaction of employees, Damascus University Journal of economic and legal Science, Volume 26, Issue 3:P120.

 

Johns G, Saks AM, (2005). Organizational behavior: understanding and managing life at work, (6 nd ed.) Prentice Hall.: Canada

 

Johri LM, Sahasakmontri K, (1998). Green Marketing of Cosmetics and Fdsx\Toiletries in Thailand, Journal of Consumer Marketing, Vol. 15, Number 3.

 

Kaplan R, Norton D (1996). Linking the balanced scorecard strategy.California Management Review. 39 (1).

 

Kärnä J, (2003). Environmental Marketing Strategy and its Implementation in Forest Industries, University of Helsinki for public defence in Auditorium, Academic Dissertation.

 

Khalil NM, (1998). The competitive advantage in business, Alexandria Center for Book, p. 37

 

Kotler P, Armstrong G, (2007). Principles of Marketing. 12th ed., New Jessey: Prentice Hall.

 

Leary MR, Kowalski RM, (1990). Impression management: A literature review and two-component model. Psychological Bulletin, 107, 34-47.

 

Leary M, Kowalski R, (1990), "Impression management: a literature review and two--component model"", Psychological Bulletin, Vol.107, No.1, 34—47

 

Lok P, Crawford J, (2003), The effect of organizational culture and leadership style on job satisfaction and organizational commitment. University of Technology, Sydney, Australia,.

 

Mar,J.,(2003),"Green Marketing ",Prentic-Hall Co.,

 

McKenna (1991) ‘Marketing is everything’, Harvard Business Review, Jan pp.65-84

 

Menon A, Menon A, (1997). Enviropreneurial marketing strategy: the emergence of corporate environmentalism as market strategy. Journal of Marketing 61, pp. 51–67.

 

Miles MP, covin JG, (2000). Environmental Marketing: a saurce of reputational,competitive and Advantage, journal of Business Ethics,vol 23, p 300.

 

Miles R, Snow C, (1978). Organizational strategy, structure and process. London: McGraw Hill.

 

Nouri, AN, (2003). The analyzing of consumer behavior according of green marketing entrance,". Unpublished Dissertation, Management and Economics College, University of Baghdad,

 

O’Sullivan D, Abela D, (2007). Marketing performance measurement ability and firm performance, Journal of Marketing.71 (2): 79 - 93.

 

Ottman, JA, (1998). Green Marketing: Opportunity for Innovation, Lincoln wood: NTC,Business Book, McGraw-Hill., p12.

 

Peattie K, (1995). Environmental Marketing Management,Meeting The Green Challenge,London: Pitman,p 28

 

Porter ME, (1985). "Competitive Advantage: Creating and Sustaining Superior Performance". New York: The Free Press

 

Pride W, Ferrell OC, (2009). Marketing Concepts &Strategies ",2nd ed.,Houghton Mifflin Co.process". Mc Graw-Hill,New York,NY.

 

Qaryouti MQ, (2000). Organizational behavior, study of human behavior for individual and Grope in leading organizations, Al -Shroq for Publishing and Distribution, Amman, Jordan

 

Qaryouti MQ, (2008). The contemporary Theory od Organization and organizing, Wael press, Amman, Jordan.

 

Qawi B, (2003). The Organization's culture as an essential entrance for Whole development, Researcher Journal, Volume 2 Issue 2, pp. 70-71

 

Rajagopal (2008). Measuring brand performance through metrics application. 12 (1): 29-38.

 

Rosenfeld PR, Giacalone RA, Riordan CA, (1995). Impression management in organizations: Theory, measurement, and practice. New York: Routledge.

 

Schlenker BR, Weingold MF (1992). Interpersonal processes involving impression regulation and management. Annual Review of Psychology, 43, 133-168

 

Smadi S, (2006). Green marketing: the obstacles in Arab region, The Arab Organization for Administrative Development, the fifth Arab Forum for green marketing, Beirut, Lebanon.

 

Smaiziene I, Jucevicius R, (2009). Corporate Reputation: Multidisciplinary Richness and Search for a Relevant Definition, Inzinerine Ekonomika-Engineering Economics(2).

 

Sontaite M, Kristensen T, (2009). Aesthetics Based Corporate Reputation Management in the Context of Higher Education, Management Organizations Vadyba, Systematic Research is the Property of Management of Organizations Teminai Tyrima, Vol.51.

 

Stadtha A, (2009). The culture of organization as one of influencing factors in decision making process, the international scientific conference, the University of Ammar snowy Baloguat.

 

Stanton W et al. (2007). Marketing. Mcgraw-Hill., Inc., NewYork

 

Tedeschi JT, Reiss M, (1981). Identities, the phenomenal self, and laboratory research.In J.T.Tedeschi (ed), Impression management theory and social psychological research pp3-22) San Diego, Academic Press th ed., Tata McGraw-Hill Delhi.

 

Verhoef PC, (2003). Understanding the effect of customer relationship management efforts on customer retention and customer share development. Journal of Marketing 67 (4) 30-45.

 

Walter C, (1993). Environmental Marketing, McGraw-Hill, Inc,Business Week Vol. 12, No. 3

 

Wiedmann K, Buxel H, (2005). Corporate Reputation Management in Germany: Results of an Empirical Study, Corporate Reputation Review, Vol. 8, No. 2.

 

Zeithaml V et al. (2006). Services marketing; integrating customer focus across the firm. Singapore: Mc-Graw hill. 4th edition.p,106.


Call for Papers/Books/Thesis

Call for Scholarly Articles


Authors from around the world are invited to send scholary articles that suits the scope of this journal. The journal is currently open to submissions and will process and publish articles daily immediately they are they ready.


The journal is centered on quality and goes about its processes in a very timely fashion. Seasoned editors/reviewers will be consulted to review each article(s), profer quality evaluations and polish the articles with expertise before publication.


Simply send your article(s) as an e-mail attachment to manuscripts@acad.gjournals.org or manuscripts.igj@gmail.com.


Call for Books


You are also invited to submit your books for online or print publication. We publish books related to all academic subject areas.    Submit as an e-mail attachment to books@acad.gjournals.org.


Call for Thesis

             



Search

Login Form

Other Journals


Newsletters


Sponsored