Greener Journal of Business and Management Studies

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Greener Journal of  Business and Management Studies  Vol. 5 (2), pp. 057-061, May 2015

 ISSN: 2276-7827 

Review Paper

Manuscript Number: 042914211



Is Marketing Strategies Applicable Here?


Aniebiet Etuk


Department of Marketing, Akwa Ibom State University, Obiokpa, Nigeria.

E-mail: bietsoft @gmail. com    Phone: +2348023502118 


An exploratory research seeking to draw conclusion on the application of marketing strategies on consumer goods, industrial goods and services so that professional marketers can have a common and acceptable ground when discussing and generalizing the nature and characteristic of marketing. The paper examined based on the weight of literature and authorities that there are relatively only minor differences between them, that of; relationship building, buying behavior pattern, buying objectives, demand characteristics, size of the order, number of potential buyers, some marketing mix strategies, branding, marketing research and the characteristic of service. The paper was concluded with what authorities have written. I have come to a conclusion that, marketing is marketing, irrespective of the product type or marketplace.


Keywords: strategy, service marketing, industrial goods, consumer products, marketing, and buying behavior.


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