Greener Journal of Business and Management Studies

Excellence and Timeliness

Change Language

New Block 2

Greener Journal of  Business and Management Studies  Vol. 6 (1), pp. 015-020, April 2016

 ISSN: 2276-7827 

Research Paper

Manuscript Number: 031416059


(DOI: http://doi.org/10.15580/GJBMS.2016.1.031416059)

 

Using Employees as Brands: A Case Study of Driving Schools in Harare

 

*Chikosha F, Vutete C

 

Department of Business Management, Zimbabwe Open University.


Abstract


There are too many driving schools competing for clients in Zimbabwe, with the result that a number of players are struggling to survive. The study looks at how employees can be a differentiating factor in the fight for market share. A total of 200 driving school employees were taken as respondents. The data was collected through questionnaires with structured questions. Most driving schools did well on customer service and having experienced driving personnel. On the downside driving school personnel do not seem to value smartness with regard to their dressing. 

 

Key words: Driving schools, branding, internal marketing.

POST REVIEW RUNDOWN

View/get involved, click [Post Review]


References


Creswell JW (2009). Research Design, Qualitative, Quantitative, and Mixed Methods Approaches, 3rd Ed, SAGE Publications, Singapore.

 

De Chernatony, L., & Segal-Horn, S. (2003). The Criteria for Successful Services Brands. European Journal of Marketing, 37 (7/8), 1095-1118

 

Javadein, S. R. S., Khanlari, A. and Estiri, M. (2008). “Customer loyalty in the sport services industry: the role of service quality, customer satisfaction, commitment and trust”. International Journal of Human Sciences, Vol. 5(2) pp. 1-19.

 

Kotler P. (1999).  Marketing Management.9th Ed. Prentice Hall

 

Kotler, P and Armstrong, G.M.  (2011). Principles of Marketing.14th Ed Prentice Hall

 

Kotler, P and Keller, K (2006).Marketing Management.12thEd.Prentice Hall

 

Narver, J.C and Slater, S.F. “The Effect of Market Orientation on Business Profitability”,Journal of Marketing, October 1990: 20-35.

 

Arruda W. (2013).Personal Branding Trends.http://www.thepersonalbrandingblog.com/wp-content/uploads/2013/01/2013-personal-branding-trends-2013-FINAL.pdf

Call for Papers/Books/Thesis

Call for Scholarly Articles


Authors from around the world are invited to send scholary articles that suits the scope of this journal. The journal is currently open to submissions and will process and publish articles daily immediately they are they ready.


The journal is centered on quality and goes about its processes in a very timely fashion. Seasoned editors/reviewers will be consulted to review each article(s), profer quality evaluations and polish the articles with expertise before publication.


Simply send your article(s) as an e-mail attachment to manuscripts@acad.gjournals.org or manuscripts.igj@gmail.com.


Call for Books


You are also invited to submit your books for online or print publication. We publish books related to all academic subject areas.    Submit as an e-mail attachment to books@acad.gjournals.org.


Call for Thesis

             



Search

Login Form

Other Journals


Newsletters


Sponsored