Greener Journal of Business and Management Studies

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Greener Journal of  Business and Management Studies  Vol. 6 (1), pp. 028-034, April 2016

 ISSN: 2276-7827  

Research Paper

Manuscript Number: 031616064


(DOI: http://doi.org/10.15580/GJBMS.2016.1.031616064)

 

Evaluating Promotion Ethics in Grocery Retailing: The View of Harare Customers

 

Vutete C, *Chikosha F

 

Department of Business Management, Zimbabwe Open University, 209 Hay Road Bindura.


Abstract


While grocery retailers and other businesses in the developed world are now worried about green ethics and social responsibility, their counterparts in Zimbabwe are facing ethical complaints around the marketing of their products. A descriptive study conducted on whether Harare grocery retail customers were ethically satisfied by the product promotions offered by grocery retailers was carried out with 210 customers taken from various suburbs in Harare. The sample was established through quota and systematic sampling methods. Product promotion unethical practices were found to include deceptive messages, slim winning chances and encouraging customers to overspend.

 

Keywords: marketing ethics, product promotion, grocery retailers.


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