Greener Journal of Social Sciences

Excellence and Timeliness


Choose Language



Greener Journal of  Social Sciences Vol. 3 (10), pp. 504-510, December 2013

  ISSN: 2276-7800 © 2011 GJSS

Research Paper

Manuscript Number: 100313880


Jostling for Clientele in the Wake of a Dollarized Economy in Zimbabwe: A Case Study of the Banking Sector in Masvingo Urban


Nhodo Lloyd


Lecturer-Department of Sociology and Social Antropology-Great Zimbabwe University.


Email: lloyd.nhodo @


This paper explores the various strategies that banks in Masvingo are using to lure new clients. It is argued in this paper that the hyper – inflationary environment prior to dollarization of the economy had led to a booming business for most banks engaging in illicit activities like money burning. However, adoption of the dollarization of the economy culminated into a partial decomposition and at worst death of some banks as they struggled to adjust to a new economic dispensation. Findings in this study highlight that banks are embroiled in a subtle scramble for clientele as they try to capitalize on the resuscitated client confidence in the banking sector. It emerged that banks have resorted to provision of lucrative loan deal, use of modern ICTs and engaging in various corporate social responsibility activities to improve their corporate image so as to lure new clients. This study was purely qualitative in nature and adopted a triangulation of data soliciting techniques that included unstructured interviews, Focus group discussions, secondary sources and key informant interviews.

Keywords: E-Banking, Dollarization, Corporate Social Responsibility, Banking sector.

Return to Content       View Reprint (PDF) (206KB)

Call for Papers/Books/Thesis

Call for Scholarly Articles

Authors from around the world are invited to send scholary articles that suits the scope of this journal. The journal is currently open to submissions and will process articles promptly and publish ready articles daily in each current issue.

The journal is centered on quality and goes about its processes in a very timely fashion. Seasoned editors/reviewers will be consulted to review each article(s), profer quality evaluations and polish the articles with expertise before publication.

Simply send your article(s) as an e-mail attachment to or


Login Form

Other Journals