Muzenda and Sibanda
Greener Journal of Social Sciences Vol. 3 (3), pp. 128-132, March 2013
ISSN: 2276-7800 © 2011 GJSS
Manuscript Number: 012213402
Global Youth Culture
Gracious Muzenda and Sibanda Ethelia
Midlands State University, Great Zimbabwe University
drgracious @ yahoo. com,
Corresponding Author’s Email: ethianda @ yahoo.com
Every society has its own ways of living which are handed down from one generation to the other orally or behaviorally. These include folktales, traditional beliefs, practices, customs, values, proverbs, idioms, riddles, sayings, songs, dance stories, food and dressing. Globalization has brought with it a common culture which has become a popular culture among various nations of all ages. The Youth have their own culture unique to them. While oral performance produces good citizens with appreciated societal values, it is facing a lot of challenges from modern technology. During the colonial era, the colonizers imparted their own language and culture to the nationals making them lose their indigenous language and all forms of culture to adopt the colonizers’. When the states attained their independence, they vitalized their indigenous languages and culture. In schools, the curriculum was adjusted to suit their independence goals and values changed. As a result, the pre – independence and post – independence youths have a different character. The technological advances brought with them the use of electronic media in the likes of television, videos, computers, laptops, and cell phones accessible to everyone. Communication changed from the traditional letter writing, telegram and telephone to cell phone and internet. Globalization has brought about communication through internet. The youth have established their common Youth Culture which has become popular and unique from the preceding generations. It is the aim of this paper to highlight the impact of the Popular Culture, Youth Culture and Globalization on oral performance in Africa. The significance of this research is to show how globalization has affected the lives of the youth in general and how they have diverted from the traditional culture to that of their own making. Scholars and readers will be well-informed of how the youth across nations share common traits of behaviour learned through globalization and that they may be challenged to research on other similar areas of interest to them.
Keywords: Youth Culture, globalization, traditional culture, oral performance, modern technology, electronic media and internet.
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