Nyoni and Nyoni
Greener Journal of Social Sciences Vol. 3 (5), pp. 220-231, May 2013
ISSN: 2276-7800 © 2011 Greener Journals
Vuya uhodhe! Unpacking the Form and Content of Informal Traders’ Advertisements: A Submission from the Railway Siding Market Expedition in Masvingo
1Mika Nyoni, 2Tsitsi Nyoni
1Curriculum Studies Department, Great Zimbabwe University
2Department of Teacher Development, Great Zimbabwe University,
Emails: tsinyoni @ gmail.com
Corresponding Author’s Email: mikanyoni @ gmail. com
This paper explores the linguistic repertoire of informal traders at the Railway Siding Market in Masvingo town, Zimbabwe. The researchers armed with notebooks, cell phones and video cameras recorded verbatim the advertisements on several days traversing the entire geography of the expansive market. The researchers did this in order to study the chosen phenomenon in situ observing the spirited advertising or the verbal gymnastics in the duel to bring bread and butter on the table. Interviews were also held with a few selected respondents. The paper argues that though the main activity engaged by the traders is a way to eke out a living and some may see their oral endeavours as nothing more than advertising, close scrutiny shows that those verbal efforts should be viewed as part of the rich African orature heritage adopting and adapting to a kaleidoscopic socio-politico-economic terrain. From the analysis of the linguistic data gathered one can witness a plethora of linguistic processes at play including borrowing, extension, narrowing, coinage, anti-language, among many. Also discernible from the code used and the material gathered and analyzed are the values, attitudes and stereotypes of the speech community which are discussed in this paper.
Keywords: Form, Content, Informal traders, Advertisements, Oral Literature.
Call for Papers/Books/Thesis
Call for Scholarly Articles
Authors from around the world are invited to send scholary articles that suits the scope of this journal. The journal is currently open to submissions and will process and publish articles monthly in two yearly issues.
The journal is centered on quality and goes about its processes in a very timely fashion. Seasoned editors/reviewers will be consulted to review each article(s), profer quality evaluations and polish the articles with expertise before publication.
Simply send your article(s) as an e-mail attachment to firstname.lastname@example.org or email@example.com.
Call for Books
You are also invited to submit your books for online or print publication. We publish books related to all academic subject areas. Submit as an e-mail attachment to firstname.lastname@example.org.