Greener Journal of Social Sciences

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Greener Journal of  Social Sciences Vol. 3 (8), pp. 399-409, October 2013

  ISSN: 2276-7800 © 2011 Greener Journals

Research Paper

Manuscript Number: 031313525


The Attitudes and/or Perceptions of the Mass Media on Issues Concerning Children in Zimbabwe


Mary Dzinoreva


Former Lecturer Great Zimbabwe University, Department of Educational Foundations, Early Childhood Development.


Email:marydzinoreva73 @


The purpose of the study was to find out the attitudes and/or perceptions of the mass media [that is television, newspapers and radio] on issues concerning children in Zimbabwe. An analysis of various newspapers was done and observation on television was conducted to capture issues that affect children in terms of their total development. The researcher also listened to different radio stations on issues concerning children. Videotapes and audiotapes were recorded. The findings indicated that various issues and programmes for children were available in the mass media. The study also found out that adults and/or important people in various positions are voices for children in the mass media. Issues concerning children originate from rural and urban areas and in courts. Major issues concerning children centered on child abuse [particularly child-sexual abuse], baby dumping, and baby snatching. Among the recommendations, is that more programmes for children are needed in the mass media so that children voice themselves rather than having adults representing them. Also, the mass media should take an active role in exposing issues concerning children and disseminating information to the public at large especially on child-sexual abuse as it is so rampant in society.

Keywords: Mass media, Child abuse, Children’s rights, Convention, Child oriented.

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