Yorodani et al
Greener Journal of Internet, Information and Communication Systems. Vol. 3 (1), pp. 001-008, March 2017.
Manuscript Number: 021417026
Community Radio Stations: The Missing Link in Zimbabwe Agenda for Sustainable Socio-Economic Transformation (ZimAsset)
Josphat Yorodani1, Peter Chiridza2 & Elliot Muchena3
1,2Department of Journalism and Media Studies; Zimbabwe Open University, Mashonaland West Region, Chinhoyi, Zimbabwe.
3Department of Media and Journalism Studies, Zimbabwe Open University, Harare Region, Harare.
The paper examines the ZimAsset, an economic blueprint adopted by Zimbabwe in 2013. The blueprint is examined vis-à-vis community radios, explicating on how community radio stations can be the last piece to ensure that ZimAsset becomes accepted by all citizens in Zimbabwe. Adopting a descriptive survey approach, the research establishes how the current media establishment in Zimbabwe is inadequate to service all the parts of the country especially the most rural outposts. This is because the current radio stations are few and limited in their mandate as they are inclined more towards entertainment and do not have a nuanced focus on informative programmes that sell government policies, a niche that community radio is envisaged to fill.
Keywords: ZimAsset, social-economic transformation, community radio
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