Greener Journal of Internet, Information and Communication Systems

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Greener Journal of Internet, Information and Communication Systems. Vol. 3 (2), pp. 29-40, May 2017.  

ISSN: 2354-2373

Research Paper

Manuscript Number: 111116204

Research Article (DOI:


Digital economy, diasporized ‘homes’ and ideological crisis in global interpretive communities:  rethinking the political economy of ICT virtual reality


Alfred Ndi


University of Bamenda, Republic of Cameroon




      This paper on digital economy, the diaspora and ideological crisis argues that ICTs in the context of the political economy of trans-nationalism and globalization are a very powerful machinery taking on new shapes, concerns and directions and with potential to subvert any narrations of nation states, home, roots or other forms of organization. Exploiting the tools and techniques of the cyberspace, with the uses to which they are put to promote capital (e-business, e-commerce, e-marketing, etc), the paper maintains that the technology intersects with and neutralizes concerns over civilization, identity, political image, ethnicity, religion, law, and so forth. The digital diaspora is therefore a formidable project which is ongoing at a greater pace than before; however, this pace is undecidable, unpredictable and irreducible to any given region, nation or community. Drawing insights from Stanley Fish’s critical theory of interpretive communities, it argues that digitization of the economy and the diaspora are narrowly fueled by the determinism of capital and ICT technologies; therefore, it is necessary to consider that there are always new forms of civilizational foundationalism that have the potential to resist the cyberspace of ‘origin’, from the perspectives of narratives of place, time, identity, etc, and are now re-asserting themselves in different ways and by re-engaging alternatively with the digital technologies of transnationalism and globalization and in a manner that was never predictable.   

      The new identitarian ideologies emerging from the digital economy and diasporization of ‘homes’ have to do with the culture of being ‘cool’, construction of new political awareness leading to dissensions, the talking-back website culture, lesbian and gay pride identities,  post nation state identities, creation of  transnational and multilinguistic ‘masses’, construction of  pornography diasporic communities, communities of popular resentment and economic disruption, of self-organization , of digital youth branding;,  black critical consumerism, and global humanity. New security questions are also emerging to take centre stage in these identities.


KeywordsE-marketing cyberculture and virtual reality, nation state communities and political dissensions, home, trans-nationalism and diaspora, neo-imperial age of the digital economy, undecidability of ideologies.

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Cite this Article: Ndi A (2017). Digital economy, diasporized ‘homes’ and ideological crisis in global interpretive communities:  rethinking the political economy  of  ICT virtual reality. Greener Journal of Internet, Information and Communication Systems, 3(2): 29-40,

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