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Drama in Television Commercial: Study of MTN’s Apprentice Data Video and Indomie Noodle’s Mama Too Good

July 11, 2020
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Enyinnaya

Greener Journal of Internet, Information and Communication Systems

Vol. 6(1), pp. 1-6, 2020

ISSN: 2354-2373

Copyright ©2020, the copyright of this article is retained by the author(s)

https://gjournals.org/GJIICS

 

  

 

 

 

 

 

Drama in Television Commercial: Study of MTN’s Apprentice Data Video and Indomie Noodle’s Mama Too Good

 

 

 Enyinnaya, Ikedieze Charles

 

 

Mass Communication Department, Abia State University,Uturu, Abia State

 

 

ARTICLE INFO ABSTRACT
 

Article No.: 040620054

Type: Research

 

  

This paper examines audience perception of the effectiveness of drama in television commercial and how this aids audience recall, retention and its impact on patronage. From the result 72% of the respondents agreed that “Pidgin Apprentice data video” actually communicates MTN’s message of engaging with one’s valuable customers through phone, while 52% of the respondents said that Indomie Noodle’s ”Mama too good” message of mother’s care was well understood, hence the study conclusion that there can never be good television commercial without the infusion of drama.
 

Accepted:  06/04/2020

Published: 11/07/2020
 

*Corresponding Author

Enyinnaya, Ikedieze Charles

E-mail: enyisonmedia@ yahoo.com

Phone: 08064179131
 

Keywords: Drama; Recall; Retention; Perception
   

 

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Cite this Article: Enyinnaya, IC (2020). Drama in Television Commercial: Study of MTN’s Apprentice Data Video and Indomie Noodle’s Mama Too Good. Greener Journal of Internet, Information and Communication Systems, 6(1): 1-6.

 

Journal Name : citation_journal : Greener Journal of Internet, Information and Communication Systems

Publication Status/Date : usp_status_date : 11/07/2020

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