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Greener Journal of Business and Management Studies Vol. 10(1), pp. 01-10, 2021 ISSN: 2276-7827 Copyright ©2021, the copyright of this article is retained by the author(s)
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Improvement of Honey Marketing in Njombe and Siha Districts, Tanzania
Dr. CRN, Charles Raphael
College of Humanities and Business Studies,
Mbeya University of Science and Technology, P.O. Box 131, Mbeya.
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ARTICLE INFO |
ABSTRACT |
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Article No.: 011421007 Type: Research
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The mapping study commissioned by the United Nations Development Programme on honey value-chain in Njombe and Siha districts, was done in 2014 to identify basic deficiencies leading beekeepers underperform, in terms of honey production. One of the deficiencies identified was on honey marketing. The study then proposed the paradigm to improve the Honey Marketing. It is now five years later without evaluation study on the improvement of Honey Marketing after the intervention in the given districts. This study therefore evaluated the extent to which the Honey Marketing is improved; and the influence of the proposed paradigm on improvement of Honey Marketing in Njombe and Siha districts. This study was approached quantitatively using descriptive and explanatory survey designs. The data were gathered using questionnaire from 160 honey producers and 30 administrative practitioners who were sampled through stratified simple random and purposive techniques respectively. The gathered data were analyzed using Descriptive Statistics, Paired t-tests, and Multiple Linear Regressions. It was found that, the Honey Marketing is improved to a small extent in Siha and Njombe Districts after the intervention. Furthermore, the proposed paradigm is found positive and significant for improvement of Honey Marketing in Njombe and Siha districts. It is therefore recommended that, the government and other stakeholders should unequivocally linger to implement on the proposed paradigm to Honey Marketing to a very great extent in the given districts and Tanzania at large. |
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Accepted: 18/01/2021 Published: 31/03/2021 |
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*Corresponding Author CRN, Charles Raphael E-mail: crn201412@ yahoo. com Phone: +255 (0) 768 222 422 |
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Keywords: Honey; Marketing; Proposed Paradigm |
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Return to Content View [Full Article - PDF] |
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Cite this Article: Crn, CR (2021). Improvement of Honey Marketing in Njombe and Siha Districts, Tanzania. Greener Journal of Business and Management Studies, 10(1): 01-10. |
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