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Greener Journal of Business and Management Studies Vol. 9(1), pp. 01-11, 2020 ISSN: 2276-7827 Copyright ©2020, the copyright of this article is retained by the author(s)
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Factors affecting the use of mobile payment service at sales points: A case study in Long Bien district, Hanoi, Vietnam
Vu Thi Hang Nga; Tran Huu Cuong; Bui Thi Nga
1. Vu Thi Hang Nga is a master, lecturer at Faculty of Accounting and Business Management, Viet Nam National University of Agriculture, Trau Quy town, Gia Lam district, Hanoi, Vietnam; email: vunga0304@ gmail. com
2. Tran Huu Cuong is an associate professor and currently Dean of Faculty of Accounting and Business Management, Viet Nam National University of Agriculture, Trau Quy town, Gia Lam district, Hanoi, Vietnam; email: trancuong@ vnua.edu. vn
3. Bui Thi Nga is an associate professor, lecturer at Faculty of Accounting and Business Management, Viet Nam National University of Agriculture, Trau Quy town, Gia Lam district, Hanoi, Vietnam; email: hieu0306@ gmail. com/ btnga@vnua. edu. vn
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ARTICLE INFO |
ABSTRACT |
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Article No.: 122219220 Type: Research
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This study aims to analyze the factors affecting the use of mobile payment service at sales points in a case study in Long Bien district, Hanoi city of Vietnam. The survey was conducted at chosen sales points in three biggest trade centers in Long Bien district, including Aeon Mall Long Bien trade center, Savico MegaMall Long Bien trade center, and Vincom Plaza Long Bien trade center. Totally 210 people, aged from 18 to 60 years old, including those who have used mobile payment services and have never used mobile payment service, were randomly interviewed. Then, SPSS software 20.0 was used to process data, using Cronbach’s Alpha reliability coefficient, and EFA discovery factor analysis. Results showed that from the EFA discovery factor analysis, there were four influencing factors to the use of mobile payment service at sales points, including: (1) consumer intentions; (2) security level and trust for suppliers; (3) convenience in use and (4) awareness of supplier reputation and risk assessment. However, analysis results of regression models show that only the first (consumer intentions) and the second factor (security level and trust for suppliers) affect the use of mobile payment services. The study proposed some suggestions to improve the use of mobile payment service at sales points by raising awareness and trust of users; improving the reputation of suppliers and enhancing convenience, minimizing risks for consumers when using mobile payment services. |
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Accepted: 11/01/2020 Published: 22/01/2020 |
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*Corresponding Author Bui Thi Nga E-mail: hieu0306@ gmail.com |
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Keywords: Vietnam; Mobile payment; sales point; trade center; affecting factors |
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Return to Content View [Full Article - PDF] |
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Cite this Article: Vu THN; Tran HC; Bui TN (2020). Factors affecting the use of mobile payment service at sales points: A case study in Long Bien district, Hanoi, Vietnam. Greener Journal of Business and Management Studies, 9(1): 01-11. |
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