Abstract

This study was carried out to analyze the agricultural
content of some selected newspapers in Nigeria between 2010 and 2014. The
selected newspapers were National Mirror, Nigerian Tribune, The Nation, The Sun
and Vanguard. Research findings revealed that the frequency of reportage of
agricultural issues was highest (44) in The Sun newspaper. The Sun allocated
more space (16,869.70 cm²) to agricultural issues. It was found that
95.14% of agricultural news were reported on other pages of newspapers beside
the prominent pages, with only 4.32 % appearing on the front page and 0.54 %
appearing on the back page. There was no significant difference in the
frequency of reportage of agricultural issues across the selected newspapers (χ²
=1.379), and there was also no significant difference in the volume of space
allocated to agricultural issues by the newspapers (χ² =1.189).
Based on the findings of the research, it was recommended that the frequency of
reportage of agricultural issues be increased by publishers of newspapers, and
the volume of space allocated to agricultural issues should also be increased.
Agricultural issues should also be reported on the prominent pages of Nigerian
newspapers.

Keywords: Content analysis,
agricultural information, Nigerian dailies

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