Abstract

This
study was carried out to assess the use of ICTs by farmers in Makurdi Local
Government Area of Benue State, Nigeria, with a view of the ICTs being used to
obtain marketing information. Farmers in Makurdi form the population of the
study, and were selected using purposive and random sampling techniques.
Primary data were used, collected using a structured questionnaire. The data
were analyzed using descriptive and inferential statistics. Research findings
revealed that the average age of the respondents was 37.2 years, 89.2% had
formal education, and the mean farming experience was 16.5 years. The mean
household size was 16.5 persons, mean farm size was 3.74 Ha, while the mean
income was N451, 226.7. The highly accessed ICTs were mobile phone ( ) and
television ( ). Mobile phone and television were also mostly used by the
respondents. Farming experience (W = -2.47) and farm size (W = 1.99)
significantly affected the respondents’ level of ICT use. It was therefore
recommended that marketing information be conveyed to the respondents through
the highly accessed and used ICTs, while they are encouraged to use the other
ICTs.

Keywords: Assessment,
Information and Communication Technologies, Implications, Marketing information

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