Sodeeq Et Al


Sodeeq et al

Greener Journal of
Agricultural Sciences

11(1), pp. 41-47, 2021


©2021, the copyright of this article is retained by the author(s)








Profitability of
Tomato Marketing and Determinants in Akinyele Local Government Area, Oyo
State, Nigeria



1Sodeeq, A.E; 1Ibrahim, A.G.; 1Hamzat,
O.A.; 2Oguntade, M.I.; 1Taiwo, O.D; 1Adesanlu,



1Department of Agribusiness Management,
Federal College of Animal Health and Production Technology, Moor Plantation,

2Department of Agricultural Extension, Federal
College of Agriculture, Moor Plantation, Ibadan






Article No.: 021621020




Marketing of tomatoes is a complex phenomenon due to it perishable
nature, seasonality and bulkiness. Tomato thus requires an efficient
marketing system. The targeted population for this study was tomato retail
marketers in major markets in Akinyele Local Government Area of Oyo State. A
Cross sectional data collected with the use of well structured interview
guide from 112 marketers selected through multistage sampling techniques
were analyzed using descriptive statistics, gross margin analysis and ordinary
least square regression model. Results revealed that majority of the
marketers were female with mean age of 43 years. Their average marketing
experience and mean household size were 20 years and 8 members respectively.
Farm gate to consumer was the major marketing channel mostly used in the
area with quality and grading/sorting of tomato considered as very important
factor in price formation. The gross margin of N 17,787.564 per month was
estimated and education variable which was found significant indicates that
it is an essential policy element with potential to improve marketers’
profitability. Most of the marketers were however faced with poor credit
access, inadequate capital and high cost of purchasing tomatoes from farm
gate. This study thus recommended that marketers should strengthen
themselves by forming cooperative groups to improve their access to credit
and market oriented policies that lower the costs of marketing should be
vigorously pursued by government to enhance better tomato market performance
and profitability.


Accepted:  17/02/2021

Published: 31/03/2021


*Corresponding Author

Sodeeq, A.E

E-mail: srenesi@
gmail. com



tomato; marketing; determinants; gross margin; regression










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Cite this Article: Sodeeq, AE; Ibrahim, AG; Hamzat, OA; Oguntade, MI;
Taiwo, OD; Adesanlu, AA (2021). Profitability of Tomato Marketing and
Determinants in Akinyele Local Government Area, Oyo State, Nigeria. Greener Journal of Agricultural Sciences
11(1): 41-47.


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